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	“Let the Customer Buy” Audiocassette Library $245.00 The audio program is integrated with a 200-page Review Guide to make a total self-paced learning tool for any person who wants to be a sales success. How would you like to have your own personal 24/7 sales trainer? Now you can, with this must-have, self-paced “Earning” Skills System. You’ve spent most of your adult life developing your learning skills. Here you’ll be developing your earning skills. This is no play on words. The earnings formula is simple: we’re going to teach you how to sell – anything!

How would you like to have your own personal 24/7 sales trainer? Now you can, with this must-have, self-paced “Earning” Skills System. You’ve spent most of your adult life developing your learning skills. Here you’ll be developing your earning skills. This is no play on words. The earnings formula is simple: we’re going to teach you how to sell – anything!

And if we had a Good-Better-Best ranking system: this would be in the BEST category. We have taken the classic “Lee DuBois Course in Professional Sales Techniques” and updated it for Selling in the New Economy.

I. INTRODUCTION
     “The Science of Consultative Selling”
II. PROFESSIONALISM
     “Customers . . . First, Last and Always.”
III. BLUEPRINTING
     “Planning Your Call Strategy”
IV. ESTABLISH RAPPORT AND TRUST
     “Making aFavorable First Impression”
V. AROUSE INTEREST
     ”Eliminating: 'I'm not interested!'”
VI. UNITS OF CONVICTON
     “Communicating Your Unique Advantage”
VII. THE TRUE SECRET OF CLOSING
     “Knowing When to Close”
VIII. BUYING SIGNALS
     “Listening ... Watching ... Ready for Closing”
IX. LET THE CUSTOMER BUY
     “Order Asking Questions”
X. FINDING THE REAL OBJECTION
     ”Lose the Fear of the Explosive 'NO!'”
XI. DEFUSE THE OBJECTION
     “Don't Fight the Prospect”
XII. WELCOMING OBJECTIONS
     “Reducing the Impact of Prospect's Concerns”
XIII. CREATING DESIRE
     “The Strength of Emotional Appeal”
XIV. WEIGHING CLOSE
     “Eliminate: 'I want to think it over.'”
XV. GETTING APPOINTMENTS
     “The Telephone as a Sales Tool”
XVI. GOALS
     “The Secret to your Success”

This unique self-training tool set consists of 16 Audiocassettes, replete with 8+ hours of skills-packed sales training. This is the audio recording of the video library, the modules are:

* A 16-session audiocassette program + Student Materials        $ 245

"Our success is measured by your improved performance."

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